In the collaborative project, we redesigned Buddy Healthcare’s brand image to meet the needs and message of a modern health technology company. The reform was produced as a brand guide, which was later implemented as a website concept.
Buddy Healthcare is a patient-driven automation pathway. The care management system solves the challenges and inefficiencies associated with patient management, enabling a clearer care pathway, more effective care, and a better overall experience. BuddyCare has a positive impact on both the work of nursing staff and the patient experience.
“Seos Design grasped our need well based on the brief. The new corporate identity quickly became one that we could easily implement in our own materials. The end result was stylish and we would not have been able to put it on paper ourselves.”
– Jussi Määttä, CEO & Founder, Buddy Healthcare
The aim of the brand and website redesign was to clarify the company’s communication and the added value of the product. For this reason, a new graphical representation was created that emphasizes the added value of both the patient and the caregiver. The harmonization of the brand’s color palette, a convincing appearance and the communication of benefits to stakeholders were key design drivers. The redesign of the website also aimed to increase contacts and demo meetings to promote business.
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Brand and Product Development