Lojer – Design Guide

Lojer Group is the largest manufacturer of hospital and healthcare furniture in the Nordic countries, as well as a major supplier of physiotherapy equipment and accessories. The company’s products emphasize safety, ergonomics and usability in the daily work of healthcare professionals. The extensive product portfolio, covering a wide range of products and use cases, created an interesting challenge for the design guidelines: different products needed to be recognizably Lojer without the shared design language limiting their functionality or manufacturability.

The development of the design guidelines began by analyzing Lojer’s existing product portfolio and design heritage. We identified characteristics that should be retained and developed, as well as solutions that future products should move away from. Based on these findings, three mutually supporting design principles were defined: communicating the brand through the products, user-centred design and simplification. At the same time, consistency, easy cleanability, ergonomics and patient comfort were established as key design objectives.

The shared principles were translated into concrete design elements that guide product forms, colours, materials, branding, and both physical and digital user interfaces. Recurring elements include soft curves and a more structural X-shaped form, which help create a recognizable Lojer identity across different product categories. At the same time, the forms and material choices play a functional role in improving safety, cleanability and usability. Yellow is used as a guiding accent colour in controls, handles and pedals, while the same principle of clarity continues in the products’ digital user interfaces.

Seos Design’s work combined strategic design, industrial design, usability and product identity definition. The resulting design guidelines serve as a practical tool for applying the shared principles to new products, from design language and materials to user interfaces, branding and product naming. The aim of the guidelines is not to make every product look the same, but to ensure that they look, feel and function in a way that is recognizably Lojer. Rather than focusing on individual products, the guidelines establish a consistent and lasting product identity that can be developed systematically in the future.

www.lojer.com